Mystery Shopper Studies
Experience what your customers do
We go undercover across your touchpoints — online, branch and call centre — to surface the friction your customers meet.
Digital · Branch · Call centre
Research & Intelligence for Banks and Fintechs in MENA.
We help banks and fintechs in the UAE and MENA understand their customers and benchmark their competitors.
Outperform your competition
Market & Competitor Benchmarking.
Know how your experience stacks up. We analyse the features, flows and UX of your local and international competitors to find the gaps worth closing.
UAE · MENA · Retail & business banking
Stay close to your customers
Voice of Customer studies
We collect and synthesise qualitative feedback across journeys, from interviews to intercepts, and carry it into product and service decisions.
Interviews · Intercepts · Panels
Who we are
About Ruyent.
Ruyent is an independent research and intelligence practice based in Dubai. We work with banks and fintechs across the UAE and MENA, helping product, design and strategy teams understand their customers and their market — and make decisions with evidence behind them.
Dubai · UAE & MENA · Banking & fintech
Tell us which journey you want read.
Send the product, the market, and the question. We come back with a scope and a timeline.