We help banks and fintechs in MENA understand their customers, benchmark competitors, and build better digital products — through primary research, usability testing, and strategic intelligence.
Know how your experience stacks up. We analyze features, flows, and UX of your local and international competitors to identify market gaps and raise your digital standards above the rest. We specialize in retail and business banking products across the UAE and MENA region.
UAE · MENA · Retail & business banking
Test in our Dubai-based usability lab with eye tracking, live streaming, and curated participants. Join on-site or remotely.
Experience what your customers do
We go undercover across your product and service touchpoints — online or in-person — to surface pain points, friction, and missed expectations, straight from a customer’s point of view.
Digital · Branch · Call centre
Stay close to your customers
We collect, analyze, and synthesize qualitative feedback across journeys — from interviews to intercepts — to bring your customer’s voice into product, design, and service decisions.
Interviews · Intercepts · Panels
Q3 2025 · Published
SME Digital Banking in Egypt: A Competitive Benchmarking Report
Deep dive on SME and Business banking landscape in Egypt. Focus on Digital Account Opening and key journeys.
Q1 2025 · Published
Status of Open Banking in MENA region
Comprehensive analysis of Open banking implementation in financial services in MENA and International markets.
Q4 2025
Spotlight: How do customers want to interact with banks?
Quantitative study to understand how banking customers expect to interact with banks when facing issues and requesting for help.
Q1 2026
Digital Account Opening: UAE and Intl complete landscape
Among the leading banks, which one does it better when proposing a digital account opening process? What are the strengths and opportunities to improve?
Send the product, the market, and the question. We come back with a scope, a timeline, and the benchmark set we would run it against.